A post of gratitude to our early adopter pilot company KnowBe4


The finish line is near. There’s just a couple weeks left before the launch of the app. Every team member is working towards the same goal and making sacrifices in sleep, time, and priorities every day now. The Lunchpool team is dedicated to seeing this through. It’s a team that wants to win and we want to do it together. Togetherness is what our team of Lunch Ladies and Lunch Men stand for after all and it shows in everything we do.

Our leadership team has got to be stressed. We’ve assembled a motley crew of founders to build the app and bring our vision to life like none other. We’ve got a band of friends, passionate experts, and craftsmen who have worked in corporate America and are now taking a stand to help strengthen interpersonal connections in the workplace. We believe that no one should have to eat alone and that making connections over the lunch break is the secret sauce to stronger, more productive company culture. This is a call our team raises like a banner as we march forward into the world of business.

If you’re reading this and thinking it’s too dramatic, I’ve got to warn you that to my team it’s not dramatic enough. This is our life, and we are building our legacy. Why should we pour any less than our heart and soul into it? For the people and businesses out there that feel the same, you already understand that your team comes first, that your business can and will change the world and you’re itching to do it.

Only a few weeks remain until the app’s initial launch and Lunchpool’s original founder, Alex Abell, messages me on Slack. From the notification I can tell he’s talking about an idea for a blog post. I’m in the middle of eating a delicious Pollo Asado sandwich from Bodega’s newest location in Tampa, a mango-rich lunch that I feel Alex would forgive me for finishing before I read his message in detail. I hear the laughter of kids playing Shuffleboard better than I did as I absentmindedly swat away some Lovebugs who want to land in my drink and listen to the best options for an Instagram photo according to my friends.

I’m one of the newer members on the team and with a penchant for marketing, blogging was an easy way for me to start contributing. At Lunchpool they want to help you contribute in ways that you actually want to contribute, to do work you’re proud of and find your place on the team organically. It says a lot about how they want to do business.

I thought for sure that Alex was going to ask for a blog on some technical specification for the app. Or since I have a background in SEO and marketing, that he might ask me for something to help the company rank higher in Google search results.

I was wrong. Alex stopped dead in the middle of preparing for the upcoming launch to instead say that we need to say thank you to our first pilot customer. “We need a post of gratitude,” he wrote to me.

This speaks volumes about the kind of guy that Alex is and the kind of company Lunchpool is building. He and the rest of our team have a million technical things on their mind, but what jumps out as the most important thing right now with everything else going on is that we can’t forget to say thank you to KnowBe4.

Lunchpool isn’t alone in wanting an amazing culture for our employees and friends. As a security firm who rules themselves with doing things right while having fun, KnowBe4 seems to be cut from the very same cloth.

The Lunchpool Crew Hangs with KnowBe4 Team

As my friends drove home from lunch I ignored as much of the conversation and laughter as I could, making myself seasick using my phone to dig into who KnowBe4 is and what they stand for in the car. A flurry of notifications from Alex came through as I browsed their website. “Be sure to checkout their Facebook,” “talk about how fast they’ve grown from startup to unicorn status,” and “it says a lot that they not only encourage their employees to work on their own projects 20% of the time, but they also sponsor startup competitions and give the scrappy entrepreneurs that win a chance to test their product within their walls.”

He wants to make sure that we tell their history and describe their culture the best way possible, that we do their story justice. He’s worried about funding, soft launches, load testing, bugs, technical backlogs and a whole host of executive worries, but right now his focus is making sure we write something that’s true to KnowBe4.

This is the blog post they wrote featuring us after we first visited them and I want to make them feel as good as I felt when I read theirs 🙂 I want to reciprocate that feeling.” Alex explained.

KnowBe4’s Kara Greets Team Lunchpool at the Main Entrance

As I read the KnowBe4 company philosophy, I realize that this is going to be easy. I don’t need to hype anyone up who doesn’t deserve it, these people are awesome. They’ve impressed Alex to no end and my colleagues on the Lunchpool team are beyond excited for their launch.


KnowBe4 Philosophy

We are happy to go against the grain.

We’re not a company that turns out bloatware year after year.

We don’t work with only the bottom line in mind.

And we feel fine with all that.


We’re a team of free-thinking techies, who look at IT security issues a little differently.

Where other IT security companies may value profits, we value, well…security.

We are not in the pocket of any of the large players.

We answer to no one but IT admins in the trenches.


Our rules are: “Do it right the first time, do it fast, and have fun while you do it”.

We work like that, because we think it’s the only way to go.

We believe that only with community can you effectively secure your domains.

We believe that as IT Admins we need to hang together, because if we don’t we will hang alone.

We’re not just a different kind of security company, we are a security company that together with you, makes a difference.


One of the many activities that KnowBe4 has on-site to promote a culture of positivity, fun and hard work.


I have tremendous respect for people who want to be on the front lines, to serve those who are in the trenches. They stand out because they stand up. In reading their philosophy it strikes me that of course they would volunteer to be Lunchpool’s first customer, community and togetherness are core to who they are and it’s central to Lunchpool too.

It’s fitting that it’s now dinner time as I finish up this blog. My hunger for pizza with friends reminds me that meals are meant to be shared and I can’t wait to share in how the KnowBe4 story unfolds.

Thank you KnowBe4 for living true to your word, for doing more than writing a motivational ethos but living up to connecting with your community and team. Thank you for believing in Tampa Bay and investing your time, resources, money, and experience in startups and entrepreneurs. Thank you for being absolutely wonderful partners. On behalf of all your friends at Lunchpool, I know I speak for the team when I say we cannot wait to see what awesome things evolve when you lunch together.


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